Create a brand identity for a local personal trainer – KS Fitness – Kieron Spencer. Then use the new personal trainer branding to create adverts for his new bootcamp, create business cards and digital marketing graphics
I quickly figured that people don’t go to a personal trainer unless they want sessions. This is obvious but it’s means they’ve already taken the first step in by enquiring. So the next and most important step for a trainer is to inspire and motivate their clients.
I produced a series of motivational promotion materials targeted at the clients. This is in hope that they inspire his clients to keep his cards and flyers around in their everyday lives (pin them at work / on the fridge ect.) expanding his audience and continually inspiring his current ones.