‘Bringing Fans Closer To Their Idols’ – VIP Music Events
Engaging Concerts is an exciting new music event, which helps to promote artists on their promo-cycles and brings fans closer to their favourite artists in a way which has never been done before, by integrating technology and interaction into live music. We have reinvented the live music wheel.
We’re a VIP style event and not only do we book your artists, arrange the venue, and market the event, but we put on a revolutionary concert designed to promote your artist, which gives fans the opportunity to interact with their favourite acts through the latest technologies.
I designed the logo to reflect the values of the brand. I wanted to avoid all musical icon cliques and to create an ‘engaging’ logo that was full of hidden meaning. It was pitched to me as a VIP style event that connects fans to their idols. I visualised this connection using typography. After creating this I did this I realised it looked a little like a no entry sign. Which also reflected the exclusiveness VIP pitch of the brand and it’s events.
Colour plays an important role in this brand for example – The yellow is fresh and youthful aimed at younger audiences. Whereas the blue and purple can be used to target the older audiences as they are related to trust and loyalty.